Dr. Peale practical insights from his Treasury of Joy and Enthusiasm, published in 1981, provides a timeless guide for business looking to grow globally:
- Engage in a business for which YOU have a talent
- Secure a suitable location for your business
- Stick to your business (Do not assume that just because you are a success in one field that you can be a success in any field)
- Be economical (not stingy, be careful using debt )
- Be systematic (No man can succeed in business who neglects observing the system required of his business
- Advertise (Have good articles, make it known what you have for sale)
- Be charitable (It always pays a businessman to perform acts of benevolence)
- Be honest. Honesty is the best policy. A man who lacks honesty will soon lack customers.
Well known for his books including The Power of Positive Thinking and the Treasury of Joy and Enthusiasm, Dr. Norman Vincent Peale was a pioneer in the self-improvement industry, guiding millions to believe in themselves. Norman was born in middle America in 1898 and developed into a thought leader and social networker as a minister, author, lecturer, columnist, radio and TV commentator, editor and publisher. Dr. Peale' messages were delivered, before the age of the internet, to over 500,000 people worldwide, on a monthly basis until he was in his 90's. Dr. Peale' books can be found in most bookstores including www.amazon.com.
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